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GARD Nuove Identità Visive was born in 2012 when four creative minds decided to create the first spectacle in which to enclose concepts of nature, ancient symbolism, structure and geometry. The style is unique, with a strong personality characterized by minimal design, modern details, materials and colors that are inspired by nature: so perfect and equally imperfect, complex, always changing.

Each model in the collection is created using one of the six geometric shapes present in the brand; symbols designed by man throughout history that represent the deepest foundations of life. GARD appeal to the highest standards of quality and craftsmanship, every component of the collection is custom manufactured, exclusively for GARD with special attention in the choice of materials. Each spectacle of the collection was exclusively manufactured in Cadore, Italy, using advanced techniques steeped in a rich heritage that stems from the golden age of eyewear production.