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A glass of Ouzo in front of the sunset on a Greek island the first days of September, the raglan sleeves of a light-colored linen shirt, a pair of freshly consumed espardillas laid on the sand, the music playing at the right volume. 

 

Born from the perception of two young Italian creatives, from the fusion of a business background with the stylish attitude. Dentro is a concept store founded on eyewear in the heart of the most iconic Florentine historical center.

A glass of Ouzo in front of the sunset on a Greek island the first days of September, the raglan sleeves of a light-colored linen shirt, a pair of freshly consumed espardillas laid on the sand, the music playing at the right volume.

Dentro is an intimate place, linked to the essential elements of the roots, of the nature and beauty.

Making a purchase at Dentro is first of all surrendering to another dimension. Like a journey. We want to bring you to our “island”, let you experience our passion. We want to live together with you a moment in which life expresses her fullness. Glasses are part of the journey, you are the essence.

Dentro is the bet of those who are willing to set out on a journey that does not end with the simple purchase of a product, but brings with it the fragrances, the perceptions, that detail that makes us unique. We select our brands with care, to put ourselves at your duty.

The art and care
of prescription lenses.

Dentro it’s the first step, the right one, to start listening to your voice and feel where it wants to go. It is the perfect place where choosing the lenses to wear during this fascinating exploration. High professionality and expertise, also based on the partnership with the most competent ophthalmic brands.