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Take a deep breath.

Here it starts, the journey…


Dentro is a concept store founded on eyewear in the heart of the most iconic Florentine historical center.


It is a path that crosses different geographies and times, offering a targeted selection of accessories, perfumes, design elements that represent a 360-degree vision of style.

Disponibili in pre-ordine gli occhiali nati dalla collaborazione di questi due talenti.
Available in pre-order glasses born from the collaboration of these two talents.


Futura x DENTRO – Harmonious Gatherings
Sometimes a scent is more evocative than a photo or an image. It is a primer for the deflagration of sensations., emotions, desires, uncontrollable atmospheres, déjà vu that flood and wrap us like honey...
New DENTRO models – Celebrating Beauty
Fos, Sporos, Stigmi, Dentro ... lights, seeds, moments, trees ... they are the result of a collaboration, the idea from DENTRO and the execution from Cadore. They are models in limited edition that are looking...
Jacques Marie Mage x DENTRO – New Collection
DENTRO, among the few sellers of the brands, has been selected to present the new collection.
Futura x DENTRO – Harmonious Gatherings
Futura is a group of young Florentine guys that promotes events with emerging djs and experimental music. In this occasion DENTRO has become a theater where music has been the main actress.



Locale molto curato ed arredato con buon gusto. Personale gentile, professionale e disponibile. Prodotti di alto livello ed originali. Negozio senza dubbio da visitare se ci si trova in centro a Firenze.

Caterina Andrei

Personale assolutamente disponibile, preparato e professionale, prodotti ricercati e di ottima qualità. Esperienza più che positiva.

Edoardo Inserra

Great sunglasses store!

Saoud Rafi

Feel free to contact us if interested in a specific product to receive it at your place, or in case you need our support.