Dentro is a concept store founded on eyewear in the heart of the most iconic Florentine historical center.
It is a path that crosses different geographies and times, offering a targeted selection of accessories, perfumes, design elements that represent a 360-degree vision of style.

Disponibili in pre-ordine gli occhiali nati dalla collaborazione di questi due talenti.
Available in pre-order glasses born from the collaboration of these two talents.
NEWS & EVENTS
Futura x DENTRO – Harmonious Gatherings
Sometimes a scent is more evocative than a photo or an image. It is a primer for the deflagration of sensations., emotions, desires, uncontrollable atmospheres, déjà vu that flood and wrap us like honey...
New DENTRO models – Celebrating Beauty
Fos, Sporos, Stigmi, Dentro ... lights, seeds, moments, trees ... they are the result of a collaboration, the idea from DENTRO and the execution from Cadore. They are models in limited edition that are looking...
Jacques Marie Mage x DENTRO – New Collection
DENTRO, among the few sellers of the brands, has been selected to present the new collection.
Futura x DENTRO – Harmonious Gatherings
Futura is a group of young Florentine guys that promotes events with emerging djs and experimental music. In this occasion DENTRO has become a theater where music has been the main actress.
Futura x DENTRO – Harmonious Gatherings
Sometimes a scent is more evocative than a photo or an image. It is a primer for the deflagration of sensations., emotions, desires, uncontrollable atmospheres, déjà vu that flood and wrap us like honey...
Alessandro Squarzi & Jacques Marie Mage
Alessandro Squarzi & Jacques Marie Mage Available for pre-orders the glasses born from the collaboration of these two talents. As premium sellers of Jacques Marie Mage we have been invited to
New DENTRO models – Celebrating Beauty
Fos, Sporos, Stigmi, Dentro ... lights, seeds, moments, trees ... they are the result of a collaboration, the idea from DENTRO and the execution from Cadore. They are models in limited edition that are looking...
Jacques Marie Mage x DENTRO – New Collection
DENTRO, among the few sellers of the brands, has been selected to present the new collection.
Futura x DENTRO – Harmonious Gatherings
Futura is a group of young Florentine guys that promotes events with emerging djs and experimental music. In this occasion DENTRO has become a theater where music has been the main actress.
DENTRO – Here it starts… the journey…
Pure excitement for the opening event of the new concept store in Florence, not only founded on aesthetic, but especially, on expertise, attention to details and soul. These images represent...
TESTIMONIALS
Locale molto curato ed arredato con buon gusto. Personale gentile, professionale e disponibile. Prodotti di alto livello ed originali. Negozio senza dubbio da visitare se ci si trova in centro a Firenze.
Caterina Andrei
Personale assolutamente disponibile, preparato e professionale, prodotti ricercati e di ottima qualità. Esperienza più che positiva.
Edoardo Inserra
Great sunglasses store!
Saoud Rafi